Panerai watches aren’t the most well known of men’s watches but this esoteric brand is becoming highly desirable among men who want a watch that has masculinity written all over it, all be it, written in a fine, understated handwriting style.

Few other watches can claim the kind of diving watch pedigree of a Panerai. Originally an Italian watchmaker (the company has since relocated to Switzerland) the company had a long history of producing precision diving gauges for the Italian Navy. During the Second World War, it was commissioned to produce diving watches for Italian commandoes. Its watch designs were even considered to be ‘top secret’ at the time; how many other watch brands are as James Bondish as that?

However, the company went into almost total obscurity after the WWII, being only appreciated by a select band of connoisseurs. Things changed when it was bought by the luxury giant Compagnie Financiere Richemont. Although, the owners have been successful in aggressively marketing Panerai watches out of obscurity, thankfully, they haven’t interfered with the general ethos of making superlative precision watches.

Unlike some other, supposed, luxury watch manufacturers, Panerai only produces a limited number of watches each year, keeping its place in the very top echelon of Swiss watches.

Today, the company makes two lines of watches; the Historic Collection and the Contemporary Collection. The Historic Collection feature copies of classic designs with manual winding mechanisms while the Contemporary Collection has taken classic designs, updated them very slightly and given them automatic mechanical movements. Within these two collections, there are only three basic models, Luminor, Luminor Marina, and Radiomir (ranging in price from $4,000 to $20,000).

There’s no denying that Panerai watches are liked by men because of a certain machismo in their design. Of course, many men would deny that is why they’ve bought one, citing instead, the history and craftsmanship of these timepieces. Sure, but they also appeal to the ‘action man’ inside all red-blooded men don’t they?

So, what makes them so macho? Well, for starters; Panerai don’t do ladies watches, which kind of makes owning one feel like you’re joining a men’s only club. They’re also big, typically with a 44 or 45mm wide case. The corundum glass is 3.5mm thick. And, most have a very chunky crown guard and a locking lever – originally developed to improve water resistance back in the days when these watches were actually used as dive watches. The crown guard has really become the trademark of Panerai watches.

While being a macho accessory, Panerai watches are for the thinking man. You won’t find any vulgar subdials, boy-trying-to-be-a-man bezels or cheap gimmicks. They are understated timepieces. You get simple, unadorned dials, with simple, plain hands and discrete date apertures. What you get is what many can’t appreciate; craftsmanship. They may be a macho watch but there aren’t for Rambo; they’re for the smooth, educated, urban but deadly James Bond type. They’re for the thinking macho man. Does such a thing exist?

Panerai watches are very beautiful. Their large, chunky lines are subdued by their understated styling. You don’t have to be macho to wear one; you just have to appreciate their subtle beauty.

Follow the links for Panerai watches and for more swiss watch reviews on brands such as Patek Philippe, Longines and Oris watches.

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Do you know who Steve Nash is? Just in case you don’t, he is an NBA player for the Phoenix Suns. He has been announced as the latest ambassador of the Raymond Weil watch brand. You will find Steve Nash in the second ad campaign for the Raymond Weil watches. These watches are popular with a lot of people and seeing a famous NBA player in the campaign will help these watches sell.

Steve Nash will be appearing in the second ad campaign with sports commentator Ahmad Rashad. Raymond Weil has agreed to give $60,000 to the Steve Nash Foundation for his help in their ad campaign. Having someone who is famous always helps companies sell their products but with the Raymond Weil watches there have only been a select few people that have been signed for their ad campaigns.

Consequently, next time you see Steve Nash when he is not playing as an NBA player, watch to see if he is wearing one of these famous watches. at this time, you need to know more about the watches themselves and why they are becoming popular with so many different people.

People don’t just buy watches because of the famous people that they see on ad campaigns. Now, it is a good idea for Raymond Weil to have Steve Nash in his campaign because this will definitely help people remember their watches but this is not going to be the only reason that people buy. Thus, here are some things about the watches themselves that will help you decide if this is the right type of watch for you.

The Raymond Weil watches are designed for men and women. There are different designs and styles available. The men and women’s watches are known for their superior craftsmanship. Each watch is a little bit different in style and design but they are all beautifully made and crafted.

Before you make a decision about Raymond Weil watches you need to take the time to do your research on them. Go online and look up Steve Nash and Raymond Weil to start your search and then look at the different watches available. Remember that these watches are not for everyone but when you want a watch that will last and that has a unique design and style then these watches could be just what you have been looking for. So, start your research now to help you decide.

Raymond Weil is one of the bestselling luxury brands at WatchesOnnet.com. For General information on Patrick Bedford or to read updated reviews on other fine watches visit our Luxury Watch Blog

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Through the years, I’ve noticed that some of the rules that appear in the replica watches world also relate to the “real world”, and here is a list of the 4 most important rules:

1. Not all that glitters is gold – don’t ever believe the sites that sell solid gold replica watches. They might be plated gold in the good case, or painted in worst. In real life, it taught me not to believe anything that is promised to me by salespersons.

2. God is in the details – there is a reason why the authentic timepieces to cost thousands of US dollars, it’s because they are designed and constructed by artists and are not assembled at some sweat shops in China. In the real world, it had taught me to value the fine arts and the fruits of others’ labor.

3. Even a broken replica watch can tell the right time twice a day – while the quality of replicas varies from model to model and some of them just might stop, it’s always good to keep them around for spare parts. In the real world it had taught me not to throw every item away that was broken, but first try to think if there can be any value of it.

4. Betty is in the eyes of the beholder – So many luxury watch manufacturers, so many models and unique designs, so many replicas and so many replica suppliers and manufacturers. Some prefer this one and some prefer that one. In real life it had taught me to try to look at things from another perspective and that is true, there’s at least some beauty in everything and everyone.

Keep these four points in mind then you will have a better understanding about replica watches.

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